What is digital Marketing-
Digital marketing is commonly understood as the promotion of products or services through online channels that can be viewed on computers, mobile phones, tablets, or similar devices. It encompasses a wide range of formats, including online video content, display advertising, search engine marketing, paid social media advertisements, and social media postings.
How digital Marketing Works:-
The basic principle of digital marketing is also the same as in marketing, just as in marketing a service or product is presented to the consumer, in the same way in digital marketing also one presents his service or product to the consumer through online medium. He is the one who can be seen in order to fulfill the needs of the needy consumer.
Create a website or online presence:
The first step in marketing your offerings is to develop your website or social media profiles properly. Here is where others will learn about your product or service.
Pull in traffic:
You attract traffic to your website or profile using different techniques like social media posts, ads, and blogs. That is the reason why this is called “traffic generation”.
Optimize search engines:
SEO or search engine optimization is techniques to ensure your website shows up in the search engines when one searches for a keyword and helps you become visible to the target market.
Build your ad space:
You may also run paid online ads in such programs or platforms as a Google or Facebook Ad or in Instagram’s ad carousel. You will have a specified audience targeted who might actually want your product or service
Engage with customers:
Once the traffic comes to a site or social media, it’s very important to keep them engaged by giving helpful information or discounts or answering their questions. And this is the way to nurture trust.
Convert leads:
Give them a nudge to take action: purchase a product, subscribe to a newsletterservice, or fill out a form. This is where conversion really takes place.
Track and improve:
To be effective, digital marketing is setting up the tracking of data – clicks, views, and sales – to find out what is working before going ahead and making adjustments to improve results.
